{"id":625,"date":"2016-03-09T01:31:48","date_gmt":"2016-03-09T01:31:48","guid":{"rendered":"https:\/\/default.houzez.co\/?p=625"},"modified":"2023-01-25T12:29:33","modified_gmt":"2023-01-25T12:29:33","slug":"10-quick-tips-about-real-estate","status":"publish","type":"post","link":"https:\/\/primeplush.co.ke\/index.php\/2016\/03\/09\/10-quick-tips-about-real-estate\/","title":{"rendered":"Quick Tips About Real Estate Success"},"content":{"rendered":"<p id=\"mntl-sc-block_1-0\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\">Real estate salespeople\u00a0and other licensees who are required to work for and under the umbrella of a designated\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/b\/broker.asp\" data-component=\"link\" data-source=\"inlineLink\" data-type=\"internalLink\" data-ordinal=\"1\">broker<\/a>\u00a0are often referred to as\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/r\/realestateagent.asp\" data-component=\"link\" data-source=\"inlineLink\" data-type=\"internalLink\" data-ordinal=\"2\">real estate agents<\/a>. In legal language, the term &#8220;agent&#8221;\u00a0refers to the strictly defined relationship between a real estate salesperson and the\u00a0<a href=\"https:\/\/www.investopedia.com\/updates\/first-time-home-buyer\/\" data-component=\"link\" data-source=\"inlineLink\" data-type=\"internalLink\" data-ordinal=\"3\">buyers<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/s\/seller.asp\" data-component=\"link\" data-source=\"inlineLink\" data-type=\"internalLink\" data-ordinal=\"4\">sellers<\/a>\u00a0with whom they conduct business.<\/p>\n<p id=\"mntl-sc-block_1-0-2\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\">An agent is an individual who is authorized and consents to represent the interests of another person. As an agent<em>,\u00a0<\/em>you act to assist people with the process of buying, selling, and renting land, homes, and other properties.<\/p>\n<h2 id=\"mntl-sc-block_1-0-6\" class=\"comp mntl-sc-block finance-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text\">What Real Estate Agents Do<\/span><\/h2>\n<p id=\"mntl-sc-block_1-0-7\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\">In addition to meeting licensing requirements and having a comprehensive understanding of pertinent real estate laws, real estate agents have a long list of responsibilities. These agents typically\u00a0<a href=\"https:\/\/www.investopedia.com\/articles\/professionals\/062713\/day-life-real-estate-agent.asp\" data-component=\"link\" data-source=\"inlineLink\" data-type=\"internalLink\" data-ordinal=\"1\">do the following<\/a>:<\/p>\n<div id=\"mntl-sc-block_1-0-8\" class=\"comp mntl-sc-block mntl-sc-block-adslot mntl-block\"><\/div>\n<ul id=\"mntl-sc-block_1-0-9\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\">\n<li>Advise clients on\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/m\/mortgage.asp\" data-component=\"link\" data-source=\"inlineLink\" data-type=\"internalLink\" data-ordinal=\"1\">mortgages<\/a>, market conditions, and pricing<\/li>\n<li>Advise sellers on how they can make their homes more attractive to buyers<\/li>\n<li>Compare properties to determine fair and competitive\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/m\/market-price.asp\" data-component=\"link\" data-source=\"inlineLink\" data-type=\"internalLink\" data-ordinal=\"2\">market prices<\/a><\/li>\n<li>Generate lists of appropriate properties for buyers based on their price range and needs<\/li>\n<li>Guide buyers and sellers through the transaction<\/li>\n<li>Manage lists of contacts<\/li>\n<li>Mediate negotiations between buyers and sellers<\/li>\n<li>Prepare and submit all required paperwork, including various contracts<\/li>\n<li>Present all purchase offers to sellers for consideration<\/li>\n<li>Promote properties through advertising, listing services (such as\u00a0<a href=\"http:\/\/www.mls.com\/\" target=\"_blank\" rel=\"noopener\" data-component=\"link\" data-source=\"inlineLink\" data-type=\"externalLink\" data-ordinal=\"3\">MLS<\/a>), and open houses<\/li>\n<li>Show properties to prospective buyers<\/li>\n<li>Solicit potential clients to buy, sell, and rent properties<\/li>\n<li>Stay current with real estate laws and trends<\/li>\n<li>Work nights and weekends to accommodate clients&#8217; needs<\/li>\n<\/ul>\n<div id=\"mntl-sc-block_1-0-10\" class=\"comp mntl-sc-block mntl-sc-block-adslot mntl-block\"><\/div>\n<h2 id=\"mntl-sc-block_1-0-13\" class=\"comp mntl-sc-block finance-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text\">Expand Your Sphere of Influence<\/span><\/h2>\n<p id=\"mntl-sc-block_1-0-14\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\">One way to build contacts and generate leads is through a real estate sphere of influence (SOI)\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/b\/businessmodel.asp\" data-component=\"link\" data-source=\"inlineLink\" data-type=\"internalLink\" data-ordinal=\"1\">business model<\/a>. This networking strategy focuses on generating real estate leads via the people you already know, including your family, friends, classmates, business associates, sports team members, and even service providers\u00a0(e.g., your doctor and hairstylist). The best way to keep track of all the names and contact information is in one place, such as in a spreadsheet program (say,\u00a0Excel), your email&#8217;s contacts database, or using commercial software.<\/p>\n<div id=\"mntl-sc-block_1-0-15\" class=\"comp mntl-sc-block mntl-sc-block-adslot mntl-block\"><\/div>\n<p id=\"mntl-sc-block_1-0-16\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\">Once you have established your SOI database, it is easy to add contacts as you meet people:\u00a0at community events, through\u00a0mutual acquaintances, or other means. The more people you have on your list, the larger your SOI, and the better your chances for a referral. Plan on sending out a &#8220;new agent&#8221; announcement\u2014via mail, phone, email, text, or any combination tailored to each type of contact:\u00a0when you begin your career, as well as periodic updates and shout-outs to keep your SOI thinking about you and your real estate services.<\/p>\n<div id=\"mntl-sc-block_1-0-17\" class=\"comp mntl-sc-block mntl-sc-block-adslot mntl-block\"><\/div>\n<h2 id=\"mntl-sc-block_1-0-18\" class=\"comp mntl-sc-block finance-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text\">Develop a Professional Image<\/span><\/h2>\n<p id=\"mntl-sc-block_1-0-19\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\">Developing and maintaining a professional presence is vital to your success as a real estate agent. Your image is projected through your:<\/p>\n<div id=\"mntl-sc-block_1-0-20\" class=\"comp mntl-sc-block mntl-sc-block-adslot mntl-block\"><\/div>\n<ul id=\"mntl-sc-block_1-0-21\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\">\n<li><strong>Appearance:<\/strong>\u00a0Tidy clothing, hair, accessories, makeup, which should be appropriate for your office and the local market. Avoid perfume or cologne and revealing clothing (i.e., nothing too tight, too short, or too low-cut). Men, too, should dress professionally, but not too formally. Avoid accessories such as necklaces and hats, but a nice watch is ok.<\/li>\n<li><strong>Face-to-face meetings:\u00a0<\/strong>Good eye contact, positive body language. Strive to be attentive, engaging, and courteous.<\/li>\n<li><strong>Marketing and advertising materials:\u00a0<\/strong>Quality photos and accurate, compelling text, which should be free of grammatical and spelling mistakes.<\/li>\n<li><strong>Phone calls:\u00a0<\/strong>Articulate, engaging, and courteous.<\/li>\n<li><strong>Web presence:<\/strong>\u00a0A carefully thought-through website, engaging\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/s\/social-media.asp\" data-component=\"link\" data-source=\"inlineLink\" data-type=\"internalLink\" data-ordinal=\"1\">social media<\/a>, which\u00a0should be free of grammatical errors and typos.<\/li>\n<li><strong>Written communications:\u00a0<\/strong>Well-written letters, emails, and texts free of grammatical and spelling mistakes.<\/li>\n<\/ul>\n<div id=\"mntl-sc-block_1-0-22\" class=\"comp mntl-sc-block mntl-sc-block-adslot mntl-block\"><\/div>\n<p id=\"mntl-sc-block_1-0-23\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\">It is important to note that any presence you have on the Internet\u2014whether professional or personal\u2014lasts forever and can easily find its way to your potential clients. Therefore, it is judicious to work toward a professional image in and out of your real estate career.<\/p>\n<div id=\"mntl-sc-block_1-0-24\" class=\"comp mntl-sc-block mntl-sc-block-adslot mntl-block\"><\/div>\n<h2 id=\"mntl-sc-block_1-0-25\" class=\"comp mntl-sc-block finance-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text\">Use Tools and Technology<\/span><\/h2>\n<p id=\"mntl-sc-block_1-0-26\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\">Utilizing tools and technology goes hand in hand with developing a professional image. Today&#8217;s agents can use a number of tools to help organize and promote their real estate businesses, including:<\/p>\n<div id=\"mntl-sc-block_1-0-27\" class=\"comp mntl-sc-block mntl-sc-block-adslot mntl-block\"><\/div>\n<h3 id=\"mntl-sc-block_1-0-28\" class=\"comp mntl-sc-block finance-sc-block-subheading mntl-sc-block-subheading\"><span class=\"mntl-sc-block-subheading__text\">Contact Management<\/span><\/h3>\n<p id=\"mntl-sc-block_1-0-29\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\">Keeping track of your clients is a must. You can go basic with a spreadsheet program or an email database program such as the one in Outlook, or you can invest in database software designed specifically for real estate professionals. Commercial products offer a number of useful features, including automated contact synchronization with your smartphone. No matter how you keep track of your contacts, keep the list current:\u00a0update, add, and delete\u00a0contacts as appropriate.<\/p>\n<div id=\"mntl-sc-block_1-0-30\" class=\"comp mntl-sc-block mntl-sc-block-adslot mntl-block\"><\/div>\n<h3 id=\"mntl-sc-block_1-0-31\" class=\"comp mntl-sc-block finance-sc-block-subheading mntl-sc-block-subheading\"><span class=\"mntl-sc-block-subheading__text\">Agent Websites<\/span><\/h3>\n<p id=\"mntl-sc-block_1-0-32\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\">Consider setting up your own domain name and website. While this may seem daunting, building a professional-looking website is now easier than ever. Large corporations may spend hundreds of thousands\u00a0or even millions of dollars on developing and maintaining\u00a0their websites, but you can do it for a very reasonable amount.<\/p>\n<div id=\"mntl-sc-block_1-0-33\" class=\"comp mntl-sc-block mntl-sc-block-adslot mntl-block\"><\/div>\n<p id=\"mntl-sc-block_1-0-34\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\">A website provides you with a landing page\u00a0to direct your existing and potential clients while creating a professional, searchable web presence. You can also\u00a0make websites for individual properties to promote your listings and keep your sellers happy. Additionally, you can take advantage of social media by linking to your Facebook, Twitter, and LinkedIn profiles (and any other social media platforms).<\/p>\n<div id=\"mntl-sc-block_1-0-35\" class=\"comp mntl-sc-block mntl-sc-block-adslot mntl-block\"><\/div>\n<h3 id=\"mntl-sc-block_1-0-36\" class=\"comp mntl-sc-block finance-sc-block-subheading mntl-sc-block-subheading\"><span class=\"mntl-sc-block-subheading__text\">Marketing<\/span><\/h3>\n<p id=\"mntl-sc-block_1-0-37\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\">Marketing software for real estate agents can help you\u00a0<a href=\"https:\/\/www.investopedia.com\/articles\/financial-theory\/11\/small-business-marketing-techniques.asp\" data-component=\"link\" data-source=\"inlineLink\" data-type=\"internalLink\" data-ordinal=\"1\">manage your marketing efforts<\/a>. These packages typically include templates for business cards, door hangers, postcards, property flyers, brochures, email campaigns, and animated home tours\u2014all to help you efficiently reach out to existing and potential clients.<\/p>\n<div id=\"mntl-sc-block_1-0-38\" class=\"comp mntl-sc-block mntl-sc-block-adslot mntl-block\"><\/div>\n<h3 id=\"mntl-sc-block_1-0-39\" class=\"comp mntl-sc-block finance-sc-block-subheading mntl-sc-block-subheading\"><span class=\"mntl-sc-block-subheading__text\">Apps<\/span><\/h3>\n<p id=\"mntl-sc-block_1-0-40\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\">Several software applications (apps for short) for iOS-\u00a0and Android-based devices are available to help you stay connected while out of\u00a0the office. The\u00a0<a href=\"http:\/\/www.openhomepro.com\/\" target=\"_blank\" rel=\"noopener\" data-component=\"link\" data-source=\"inlineLink\" data-type=\"externalLink\" data-ordinal=\"1\">Open Home Pro<\/a>, for example, allows you to run an\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/o\/open-house.asp\" data-component=\"link\" data-source=\"inlineLink\" data-type=\"internalLink\" data-ordinal=\"2\">open house<\/a>\u00a0on your iPad, follow up with leads, create listing pages, and export collected data to Excel or other software.<\/p>\n<div id=\"mntl-sc-block_1-0-41\" class=\"comp mntl-sc-block mntl-sc-block-adslot mntl-block\"><\/div>\n<h2 id=\"mntl-sc-block_1-0-42\" class=\"comp mntl-sc-block finance-sc-block-heading mntl-sc-block-heading\"><span class=\"mntl-sc-block-heading__text\">\u00a0The Bottom Line<\/span><\/h2>\n<p id=\"mntl-sc-block_1-0-43\" class=\"comp mntl-sc-block finance-sc-block-html mntl-sc-block-html\">Working as a real estate agent has its challenges: you don&#8217;t get paid unless you sell, you can work long hours and still have no paycheck, and you have to adapt to changing market conditions. That said, it can be a rewarding career, both financially and professionally. Calling on your sphere of influence, projecting a professional image, and using today&#8217;s real estate tools and technology can help you build a successful career in real estate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real estate salespeople\u00a0and other licensees who are required to work for and under the umbrella of a designated\u00a0broker\u00a0are often referred to as\u00a0real estate agents. In legal language, the term &#8220;agent&#8221;\u00a0refers to the strictly defined relationship between a real estate salesperson and the\u00a0buyers\u00a0and\u00a0sellers\u00a0with whom they conduct business. An agent is an individual who is authorized and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[6,7,8,9,10,11],"class_list":["post-625","post","type-post","status-publish","format-standard","hentry","category-real-estate","tag-apartment","tag-business-development","tag-house-for-families","tag-houzez","tag-luxury","tag-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quick Tips About Real Estate Success - PrimePlush Properties<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primeplush.co.ke\/index.php\/2016\/03\/09\/10-quick-tips-about-real-estate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick Tips About Real Estate Success - PrimePlush Properties\" \/>\n<meta property=\"og:description\" content=\"Real estate salespeople\u00a0and other licensees who are required to work for and under the umbrella of a designated\u00a0broker\u00a0are often referred to as\u00a0real estate agents. In legal language, the term &#8220;agent&#8221;\u00a0refers to the strictly defined relationship between a real estate salesperson and the\u00a0buyers\u00a0and\u00a0sellers\u00a0with whom they conduct business. 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In legal language, the term &#8220;agent&#8221;\u00a0refers to the strictly defined relationship between a real estate salesperson and the\u00a0buyers\u00a0and\u00a0sellers\u00a0with whom they conduct business. 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